Build a Time-Free Service Business with the MOTION Framework

Six pillars to raise profit, reduce hours, and grow with systems. Read it in 20 minutes. Apply it today.

PDFGuide

  • Identify your money blocks and rewrite your pricing story

    Stop guessing and start tracking the 6 numbers that drive real growth

  • Know which metrics actually matter in your business

    Understand why you undercharge and take the first step toward profit-first thinking

  • Map your path from bottleneck to systems

    See exactly where you're stuck and what to document firstBullet List 1

Who is this for

This guide is designed for service business owners at £80k–£500k revenue who are:

  • Time-poor and maxed out on capacity

  • Struggling to take consistent profit or pay themselves properly

  • Tired of being the bottleneck in their own business

  • Ready to understand what needs to change (even if you're not ready to change it all yet)

    If you're making decent money but have no time to enjoy it, this framework will show you why—and where to start.

WHAT'S INSIDE

The MOTION Framework Guide gives you six diagnostic pillars to assess your business:

M – Money Mindset (The Roots)
Self-assessment prompts to uncover your money blocks. Quick win: transfer 1% to profit + draft a +10% price increase.

O – Objectives (The Trunk, Part 1)
Learn what your Freedom Number is and how to calculate your breakeven point. Quick win: calculate your breakeven.

T – Trust (The Trunk, Part 2)
Define your core values and see how they filter clients. Quick win: write 3 values with behaviors + one-sentence mission.

I – Influence (The Branches)
Understand your ideal client's real problems. Quick win: name one ideal client profile + draft a lead magnet title.

O – Operations (The Leaves)
Identify where you're the bottleneck. Quick win: screen-record one task and draft your first SOP.

N – Nurture (The Fruit)
Build feedback loops that show what's working. Quick win: create a 2-question satisfaction survey.

Plus: Self-assessment journal prompts for each pillar and a quick-win action for every section you can implement in under 30 minutes.

Social Proof

"Tracy approaches topics of personal development and business growth as a business mentor – someone who owns a business herself, and has successfully built it. She isn't someone with just an "idea", like many "influencers" today. She is someone who DOES it, and therefore looks at the topic in reality, not idealism."

 

— Scott Gould
Keynote Speaker & Engagement Consultant

JOIN 1,300+ SERVICE BUSINESS OWNERS

You'll be joining a community of founders who are building businesses that give them time freedom, not just revenue.

What Happens Next

Step 1: Download the guide instantly (PDF delivered to your inbox)

Step 2: Get 7 bite-size emails over 2 weeks with:

  • Deeper dives into each quick win

  • Swipe files and templates to implement faster

  • Invitations to reply with questions (I read every response)

Step 3: Book a free 20-minute MOTION Score call to identify your biggest bottleneck and map your next 30 days (optional, no pressure)

© 2026 Tracy Irwin | Time Freedom Alchemist Limited

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